Lo Loestrin® Fe Savings SMS Program Privacy Policy

PSKW, LLC d.b.a. ConnectiveRx (“ConnectiveRx” or “We”) operates the Lo Loestrin® Fe Savings SMS Program (the “SMS Program”) on behalf of AbbVie. ConnectiveRx respects the privacy of every individual participating in the program and is committed to protecting it through our compliance with this policy. This policy was last updated on August 14, 2020.

This policy describes the types of information we may collect on behalf of the SMS Program from you or that you may provide when you participate in the SMS Program and our practices for collecting, using, maintain, protecting, and disclosing that information.

This policy applies to information we collect in connection with the SMS Program that is submitted by you in participation with the SMS Program.

It does not apply to information collected by:

  • ConnectiveRx offline or through any other means, including on any other website operated by ConnectiveRx, ConnectiveRx’s affiliates and subsidiaries, or any third party;
  • AbbVie, whether in connection with the SMS Program or not; or
  • Any third party, including through any application or content that may link to or be accessible from the Website. Please be sure to review the privacy policy of any third-party website or application you visit for more information about how your information may be used, stored, collected, or shared by third parties.

Please read this policy carefully to understand our policies and practices regarding your information and how we will treat it. If you do not agree with our policies and practices, you may choose to not participate in the SMS Program. By participating in the SMS Program, you agree to this privacy policy. This policy may change from time to time (see Changes to our Privacy Policy below). Your continued participation in the SMS Program after we make changes is deemed to be acceptance of those changes, so please check the policy periodically for updates.

Information We Collect About You on behalf of the SMS Program and How We Collect It

We collect several types of information from and about participants in the SMS Program, including information:

  • By which you may be personally identified, such as name, email address, telephone number, city, and state or any other information you choose to submit to the SMS Program that is defined to be personal or personally identifiable information under applicable law; and
  • That is about you but individually does not identify you, such as your IP address, referring URL, operating system, web browser, and timestamp of your visit to our Website.

We collect this information:

  • Directly from you when you provide it to us when participating in the SMS Program.
  • Automatically as you participate in the SMS Program. Information collected automatically may include usage details, IP addresses, and information collected through cookies, web beacons, and other tracking technologies.

How We Use Your Information

We use information that we collect about you or that you provide to the SMS Program, including any personal information:

  • To present content to you.
  • To provide you with information, products, or services that you request from the SMS Program.
  • To fulfill any other purpose for which you provide it.
  • To carry out our obligations and enforce our rights arising from any contracts entered into between you and us, including for billing and collection.
  • In any other way we may describe when you provide the information.
  • For any other purpose with your consent.

Disclosure of Your Information

We may disclose aggregated information about our users, and information that does not identify any individual for any purpose.

We may disclose personal information you provide as described in this privacy policy:

  • To our subsidiaries and affiliates.
  • To contractors, service providers, and other third parties we use to support our business and who are bound by contractual obligations to keep personal information confidential and use it only for the purposes for which we disclose it to them.
  • To a buyer or other successor in the event of a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of ConnectiveRx’s assets, whether as a going concern or as part of bankruptcy, liquidation, or other similar proceeding, in which personal information held by ConnectiveRx about our SMS Program participants is among the assets transferred.
  • For any other purpose disclosed by us when you provide the information.
  • With your consent.

We may also disclose your personal information:

  • To comply with any court order, law, or legal process, including to respond to any government or regulatory request.
  • To enforce or apply our terms of use and other agreements, including for billing and collection purposes.
  • If we believe disclosure is necessary or appropriate to protect the rights, property, or safety of ConnectiveRx, our customers, or others.

Children’s Policy

The SMS Program are not intended for and may not be used by children under the age of 13. We do not knowingly collect information from children under the age of 13 and we do not target the SMS Program to children under the age of 13. By viewing, interacting with, or otherwise using our Website, you represent that you are at least 13 years of age. If we learn we have collected or received personal information from a child under 13 without verification of parental consent, we will delete that information.

Your California Privacy Rights

If you are a California resident, California law may provide you with additional rights regarding use of your personal information in connection with the SMS Program. To learn more about your California privacy rights, visit https://www.abbvie.com/privacy.html.

Correcting and Requesting Removal of Your Information

If you have a complaint, problem, or would like to remove the personal information you submitted to the SMS Program, please contact us at 1-855-439-2817.


We have implemented measures designed to secure your personal information from accidental loss and from unauthorized access, use, alteration, and disclosure. Our security measures include physical, technical, and administrative procedures to safeguard the confidentiality of your information, including the use of encryption, firewalls, limited access, and other controls where appropriate. While we also use industry-standard precautions to safeguard your information, we cannot guarantee complete security. Any transmission of personal information is at your own risk.

Changes to Our Privacy Policy

It is our policy to post any changes we make to our privacy policy on this page. The date the privacy policy was last revised is identified at the top of the page. You are responsible for periodically visiting this privacy policy to check for any changes.

Contact Information

To ask questions or comment about this privacy policy and our privacy practices, please contact us at 1-855-439-2817.